How do a Mobile App Developer can make money from a free app?

As per a report, nearly 97% of apps on Google Play and 94.2% on Apple’s App Store were free to download. The prevalence of free apps over paid apps has been consistent across both platforms for years. On the Amazon App store, free Android apps also made nearly 82%. It’s clear there are better ways to make money from apps than charging for downloads upfront. Ways to Make Money with Free Mobile Apps Several types of in-app advertising provide the most popular way to make money from mobile apps worldwide. 1. Banners Banners/display ads of different sizes are typically displayed at the top or bottom part of the screen. Users can keep using the app even with a banner on the screen, but they are still annoying. Moreover, their relatively low click-through rates are a serious drawback as publishers are paid every time a consumer interacts with an ad. 2. Interstitial ads These full-screen ads containing images, videos, or text are displayed periodically and can be clos...