Different types of Hotel Booking Mobile App
Facts and Figures Associated with Hotel Booking App
We have already stressed the fact that the Travel and hospitality industry is growing leaps and bounds in the last year or so. People find the whole process of online hotel booking effortless which is directly contributing to taking the usage of hotel booking apps to a whole new level.
Data from research by Criteo revealed that
- 45% of bookings for the Online Travel Agency (OTA) proceed through mobile handsets.
- 80% of the last-minute reservations are performed via mobile phones.
- The conversation rates on mobile are five times that of the rate of conversion on the mobile web.
- Approximately 70% of travelers use hotel mobile applications to make booking decisions.
Types of Hotel Booking App Development
1. Hotel Aggregator Apps
- As the term says, such apps accumulate the data of the hotels listed on various web sources. Next, they display them on their websites, easing the users to compare hotel booking prices on their app without switching between pages.
2. Hotel Chain Apps
- A group of individual hotels or chains scattered worldwide run such apps. The users will find booking details for varied chains of unique hotels with exclusive discounts and loyalty rewards. Check with Mobile App Development Company in Gurgaon to develop a Hotel Booking Mobile app.
3. Last-Minute Hotel Booking Apps
- When you make a last-minute plan, maybe for a business or family trip, these last-minute booking apps find you seamlessly. These are usually chosen for executing instant hotel booking plans and usually offer rooms with significant discounts that have the possibility of going unbooked.
4. Vacation Rental Apps
These applications facilitate users to book vacation homes or private residences for short-term stays, generally at best and lowest price compared to traditional hotels.
5. Budget Hotel Apps
When your primary concern is the best hotels within your budget, such apps come into play. You can choose these apps to book budget rooms at hostels or hotels.
6. Luxury Hotel Apps
When you intend to book luxury stays with high-end accommodations, luxury hotel apps facilitate you to book rooms at grand resorts or hotels.
7. Pet-Friendly Booking Apps
- If you want to plan a holiday with your furry babies, you can do this, as it’s not just an idea today; it has caught up with reality. Worldwide, you can find pet-friendly booking apps that emerge with a listing of pet-friendly hotels and accommodations.
8. Hostel Booking Apps
The best option for backpackers to book accommodations within their budget is a hostel booking app. Such apps help them get the best-priced hostel, including the necessary facilities a user need to get fun and exciting experiences with their friends.
9. All-in-one travel apps
- The app that meets varied travel needs, like hotel booking, travel package booking, flight booking, etc., via a single app is an all-in-one. This app trend is budding in the app market and will soon catch up with the pace.
Business Models involved in Hotel Booking Mobile App
There are four types of business models that we normally associate with a hotel booking app. So, without any further ado let us dive straight into those model types.
1. Merchant Model
In this type of model, the app owners sign a contract with the hotel to own a certain number of hotel rooms on a discounted rate as they are getting a hold of the rooms on a wholesale basis. In the next step, these rooms are offered to the app users with an average margin of 10-40%. Prices of rooms and hotels may vary depending upon various factors, one of them being travel demands.
Expedia is the prime example of this type of business model, managing 17% of the digital travel business across 200 countries worldwide. However, implementing a merchant model will require a huge sum of money and Expedia has just that in the form of their huge capital gain.
2. Advertising Model
The advertising model provides you with the option of creating money through your hotel booking app. App owners generate capital by redirecting their users onto the hotel websites. Among all the business models that we are going to discuss, this model type is the least profitable but its plus point is less risk and investment involvement. Tripadvisor is the prime example of an app working on an advertising model as it earns most of its capital through cost-per-click charges.
3. Aggregator Model
The most popular form of hotel booking app and there is a strong reason behind it. Hotel booking apps working on this model tends to be in connection with a variety of online booking services. What it does is that whenever a user starts scrolling through a hotel booking app to look for a comfortable place to stay, he is provided with a large list of hotels having flexible price ranges. Once the user has found the hotel option of liking, he is redirected straight to that specific hotel website. Hotel Book and Booking.com come to mind when we think of aggregator model-based apps.
4. Dedicated Model
This type of model is the preferable option of widely popular hotel chains such as Marriott, Grand Hyatt, Hilton which have apps built in their names to merge all of their brands and resort brands. However, having a personal app for your hotels and chains proves to be a great idea only if your app popular enough. These apps are not created only by keeping the booking purpose in mind but by also taking other factors into consideration like special requests of users during their stay like the order of extra pillows, ironing board, a food item, or any other stuff of prime importance.
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