How to promote your Mobile App for free?

 What is mobile app promotion?

Mobile application marketing, or mobile app promotion, is an interactive process which takes place throughout the lifecycle of mobile apps.

It involves app developers communicating with existing or potential app users to develop effective mobile marketing app campaigns to increase customer acquisition and user retention.

In essence, mobile app promotion is about reaching your users at every stage of the marketing funnel - from the moment they discover it in the app store (whether that’s Apple App Store, Google Play Store, or another) - guiding them to install or download the app and beyond.

How can I promote my app for free?

Don’t worry if you have limited resources to promote your app. There are plenty of ways for free app promotion. However, ‘free’ doesn’t mean no work will be required on your end – quite the opposite, but you don’t have to pay for exposure itself.

How do you attract the best users to your apps?

There are many different ways to attract users to your apps, but you want to make sure you’re bringing the right users. These core users will be the ones most likely to download and stay engaged with your app in the long-term. To develop a mobile app check with Mobile App Development Company in Gurgaon.

Here are a few ways that can help you to target customers effectively through mobile app promotion:

  • Utilize app store optimization (ASO)
  • Create targeted email marketing campaigns
  • Use app store ads
  • Use the power of social media - including paid social campaigns

What are the best app marketing strategies?

This all depends on what type of app you’re creating, where you distribute it, and how users interact with it.

However, there are some common mobile app marketing strategies which can help increase your chances of success:

    • Do Your Research - It’s important to conduct user research so you understand potential customers and their preferences.
  • Do more research - You also need to perform competitor analysis to see what similar app developers are doing. Is there a niche for your app business or do you need to try a different angle?
  • Make a landing page - a landing page, or teaser page, is an effective and creative way to inform and intrigue your users. Make sure to include key information, such as app name, app icon, screenshots/ mockups, and a call to action. You can also think about including a feature video or positive app reviews.
  • Increase your app’s visibility in the app store - Use ASO (app store optimization) strategies to increase your app ranking.
  • Measure your KPIs - A key part of all marketing campaigns is measuring product performance. Mobile app development is no different. Keep a track of app downloads, app installs, in-app purchases, negative reviews and anything else you need to identify areas for optimization.
  • Target your audience on social media - Social networks can provide you with key information about new users’ interests, browsing habits and needs, so you can find and attract users in a more targeted way. Consider promoting your app through Linkedin and Facebook groups, content discovery tools and online forums.

1. Optimize your app for the app store

  • Pick the right app name,
  • write an appealing app description,
  • include relevant keywords,
  • and prepare app screenshots or videos.

2. Create a landing page

A good idea for mobile app marketing is to build a landing page.

It will give you a chance to better communicate the benefits associated with your app, address any questions that your target users might have, and include testimonials that will boost your credibility.

3. Use QR codes

QR codes are a great, cost effective and user friendly way to promote your app and increase downloads.

4. Ask customers for reviews

Ask your users to leave you a review on Google Play or on the App Store. Positive reviews drive purchasing decisions and have a direct impact on the app stores algorithms – they enhance your credibility and position in search results.

5. Create unique content

Create content related to your mobile app. You can publish it on your blog. If you don’t have one, you can turn to Medium. Creating content is a great way to bring more traffic to your website as well as build brand awareness and credibility.

6. Produce guest posts

Find high authority blogs which are relevant to your niche and try to get an article published on one of them. Not only will you be able to share your knowledge, but you will also earn a few backlinks to your website.

7. Use guest blogging

Obviously you will want to create your own content to promote your app, but you can also add guest blogging as well to provide a ‘signal boost’ for your content.

8. Take advantage of social media

Promote your app on social media. Select channels that your audience is the most active on. Share any updates about your app among other useful content for your target audience.

9. Join groups on social media

There are many groups on LinkedIn and Facebook where you can share content and, as a result, promote your app for free. Bear in mind that frequently it’s not allowed to share promotional content within groups, so stick with educational content. Save your sales/marketing messaging for your LinkedIn or Facebook company page.

10. Create an email signature

11. Attend online meetups and webinars

Attend online events where you can either be a speaker or where you can at least talk to people who could be your potential prospects.

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